Programs

How You Will Benefit

• Identify strategic planning issues in order to develop a unique competitive advantage
• Learn key analytical and conceptual approaches to expand your understanding of the marketplace
• Align your organization with your strategic planning goals by integrating strategy, objectives, metrics and performance
• Identify evolving strategic patterns and generate ideas on how they can be applied to your organization
• Incorporate customer needs into your strategic planning
• Use a case study to examine the strategic planning process
• Recognize how the actions of customers, competitors and your own company determine the outcomes in your markets
• Determine the best approach to effectively implement your strategic planning

What You Will Cover

• Identifying the questions and analyses that strategic planning must address
• Organizing a structured strategic planning process
• Developing a strategic mission, vision and unique value statement for your unit
• Assessing the external and internal environment
• Determining your organization’s performance profile and conducting a competitor assessment
• Conducting a VRIO analysis for identifying sustainable competitive advantages
• Applying an internal assessment to your organization
• Making strategic decisions and conducting a SWOT analysis
• Understanding the potential value of scenario planning
• Building your strategic plan and crafting your executive summary
• Communicating and executing your strategic plan
• Building commitment throughout the execution process
• Translating strategic imperatives into goals and actions
• Identifying ways to align the organization toward a single purpose

Who Should Attend

Executives, division leaders, and other senior managers involved in the formation and implementation of strategic planning.