Programs

How You Will Benefit

• Use compelling stories to appeal to listeners’ emotions and drive your points home
• Relay information in an experiential manner for greater impact and understanding
• Make a more powerful impression in meetings and presentations
• Win over, influence and gain the trust of clients, customers and colleagues
• Engage listeners with stories that naturally lead them to reach the conclusions you want them to reach

What You Will Cover

• Developing the mental agility to alternate between objective (facts) and subjective (storytelling)
• Building a bridge of trust with your listeners to carry your facts, proof and benefit messages
• Learning six kinds of stories: who I am, why I am here, my vision, my values-in-action, teaching and I know what you’re thinking
• Practicing the six principles of how to construct a story: developmental logic, oral language, intention, imagery, participation vs. control and point of view
• Developing, testing and telling stories that suit the situation

Who Should Attend

Business professionals at all levels, including salespeople, marketers and anyone looking for an innovative and fresh way to stimulate and engage others, in order to get the outcomes they want.